Diary of a Franchise, by Neel Parekh

Diary of a Franchise, by Neel Parekh

The day-to-day of building MaidThis into a national franchise brand — in public.

⚠️ At 50 Units, All Hell Breaks Loose

Jun 26, 2026

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1 min read

⚠️ At 50 Units, All Hell Breaks Loose

PLUS: Cleaning for Bruce Wayne and My First Father's Day

Neel Parekh
Neel Parekh
🪨 Working on the Right Things

Jun 19, 2026

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1 min read

🪨 Working on the Right Things

PLUS: A Tri-Weekly Client and How to Choose Where to Live

Neel Parekh
Neel Parekh
🧑‍💻 Switching Software

Jun 12, 2026

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1 min read

🧑‍💻 Switching Software

PLUS: Franchisee Makes First Booking and Private Equity Roll-Ups

Neel Parekh
Neel Parekh
🚶Franchisee Wanted to Sell After 4 Months

Jun 5, 2026

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2 min read

🚶Franchisee Wanted to Sell After 4 Months

PLUS: Location Has Best 30 Days Ever and High School Era Me

Neel Parekh
Neel Parekh
✍️ Rejecting 99% of All Franchise Applicants

May 30, 2026

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1 min read

✍️ Rejecting 99% of All Franchise Applicants

PLUS: New Franchisees Finish Training and Safira Parekh Enters the Chat

Neel Parekh
Neel Parekh
✍️ Watch me build to 100+ Locations

May 22, 2026

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1 min read

✍️ Watch me build to 100+ Locations

PLUS: Trade Shows and a New Baby

Neel Parekh
Neel Parekh